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Showbuilders is the brain child of Chris Owen, the Marketing Director for Royal Armouries International PLC.
Established in August of 2008 Showbuilders is about creating opportunity for a conference and/or an exhibition through a rigorous research process that looks at the potential for creating these events within different |
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markets and industries - research includes the economy, sales processes, government legislation, trends and social interest.
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The small team working for Showbuilders initially establishes a gap in the market, builds relationships with the relevant societies and organisations within the industry, and research the geology, audience, and statistical viability of the event. “We then contact potential contributors to the event such as exhibitors, key note speakers, sponsors and organisations who will validate whether the event has an audience and establish the level of commitment.
All research and correspondence is collected, checked and collated into a Strategic Partnership Proposal which is tendered to the most appropriate agency, capable of sustaining the show.
The purpose of Showbuilders is to generate a new show for Royal Armouries (International) plc, but to create partnerships with agencies who have the capability of taking this research and creating an event which could be held at SAVILES Hall or the Royal Armouries Museum, it also raises the profile of Leeds & Yorkshire which is often overlooked by events based in the southern regions of the UK.
Show Builders Delivered Its Next Show ...The Northern Vet Show
Following substantial research we have found a resounding gap for a veterinary Event in the North which maximises the business and financial potential of all veterinary professionals. The event must be easily accessible, unbelievable value for money and bursting with opportunity and can be applied to all life stages of the veterinary professional.
The Northern Vet Show ticks all of these boxes and E-Myth UK will run the show in 2010…speaking to Larisa event manager she said "This has bags of potential and we are very excited to be working with RAI plc and this show."
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